{"id":609,"date":"2016-11-18T12:35:42","date_gmt":"2016-11-18T11:35:42","guid":{"rendered":"http;\/\/matsvederhus.com\/?page_id=609"},"modified":"2016-11-21T16:01:08","modified_gmt":"2016-11-21T15:01:08","slug":"creates-music-for-his-son","status":"publish","type":"page","link":"https:\/\/matsvederhus.com\/ru\/creates-music-for-his-son\/","title":{"rendered":"Creates Music For His Son"},"content":{"rendered":"
\"Bernhoft
Bernhoft playing at USF Verftet.<\/figcaption><\/figure>\n

Bernhoft<\/em>, or Jarle Bernhoft as is his actual name, has traveled much of the world with his music. <\/span>The driving force is in many ways the same as before, but has changed since he became a father.<\/span><\/strong><\/p>\n

I\u00a0meet him\u00a0back stage before\u00a0his concert at USF in Bergen on\u00a0October 8. <\/span>He is very cheerful and outgoing, and offers coffee while he tells stories of a long life on the road.<\/span><\/p>\n

To the extent that he has an ambition of success, he says, it revolves around his son.<\/span><\/p>\n

– I’d really like to get\u00a0my son into my music\u00a0again. <\/span>When he was one year he would not listen to anything but my music.<\/span><\/p>\n

Despite the fact that he over time has built up a loyal fan base in Norway, he is crystal clear that\u00a0his impetus is the same as always.<\/span><\/p>\n

– I’ve never really been very ambitious in terms of success. <\/span>Of course there are advantages – for instance\u00a0that the bills pay themselves and stuff, but it has never been a driving force for me.<\/span><\/p>\n

The impetus, he says, is that he is extremely ambitious musically.<\/span><\/p>\n

– I want to make awesome music, and I’ll happily make\u00a0music that I might not have\u00a0dealt with before. <\/span>Maybe even music that’s never been made before.<\/span><\/p>\n

He certainly did this\u00a0when he\u00a0transformed himself from a rock god in the group Span<\/em>\u00a0into a\u00a0smooth soul singer capable of standing on his own feet.<\/span><\/p>\n

– Subtle genre compositions and juxtapositions of sounds and textual images – that is really my driving force.<\/span><\/p>\n

Shorter, not less<\/strong><\/p>\n

Bernhoft hasn’t released an album since 2014. When he released music this year, his choice was to release an EP instead of a full album.<\/p>\n

\n
\n

– I wanted to explore the short format, I realized it was a long time since I had sat down and listened to an album from start to finish, without\u00a0being distracted while doing so.\u00a0<\/span>It felt like a reflection of … maybe a fragmented contemporary time, where the short format and easy tunes have acquired great importance.<\/span><\/span><\/p>\n

But he also believes it has to do with the fact that after releasing three solo albums the\u00a0bar has been set\u00a0slightly higher for each release.<\/span><\/p>\n

– On the first\u00a0album I was somehow happy if there was one cool phrase per song. <\/span>And then comes the\u00a0second\u00a0album, and then comes the third album, and then somehow things turn out better and better, right?<\/span><\/p>\n

Bernhoft admits that\u00a0he feels like giving out an\u00a0EP in a way is a different branch. <\/span>If you think about album release as the long jump or pole vault, then an EP is more like javelin or basketball.<\/span><\/p>\n

In spite of Marit Larsen and Honningbarna\u00a0having released albums with a length of less than one hour this year, he doesn’t believe it is a sign of the times.<\/span><\/p>\n

– I think that stuff is a bit cyclic. <\/span>In the seventies a vinyl record was\u00a0defined by technology. <\/span>If you\u00a0didn’t want\u00a0to\u00a0compromise on\u00a0sound quality\u00a0you could not have more than ten and a half minutes per side. <\/span>And if you would not\u00a0release a\u00a0double album, which had lots of extra costs associated with it, the maximum length of an album was\u00a0forty-five minutes.<\/span><\/p>\n

Then, he points out, came the CD and enabled seventy minutes of music on a release, maybe even more.<\/span><\/p>\n

– I remember Wyclef Jean had an\u00a0album\u00a0that\u00a0had maybe eighteen to nineteen songs on it. <\/span>So\u00a0 there’s been a backlash. <\/span>Vinyl has returned as the primary format in\u00a0physical form, and then the technology has improved, so now you can have twenty-five minutes per side. <\/span>But still, there are some physical limitations there that sets the standard.<\/span><\/p>\n

The meaning of everything<\/strong><\/span><\/p>\n

But back to this success business. <\/span>How did it really go with his son?<\/span><\/p>\n

– Now my son has been through a massive phase with other music that I thought was good because I wanted to push him to hear such things as\u00a0old AC \/ DC.<\/span><\/p>\n

– And he took to\u00a0it like hell, but not the\u00a0old stuff! <\/span>He would\u00a0listen to\u00a0Stiff Upper Lip<\/em>, somehow, new AC \/ DC. <\/span>And old ZZ Top – alas! <\/span>He would\u00a0listen to\u00a0Gots To Get Paid<\/em> somehow, from two thousand and ten or eleven. <\/span>I thought it was so weird – but now! <\/span>After mixing these new songs, he will only listen to me again. <\/span>YES!<\/span><\/p>\n

He screams, putting arms in the air, grinning.<\/span><\/p>\n

– Success! <\/span>One must reach out to the kids, you know, it’s an important part of pop music.<\/span><\/p>\n<\/div>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Bernhoft, or Jarle Bernhoft as is his actual name, has traveled much of the world with his music. The driving force is in many ways…<\/p>\n

\u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u044c\u0448\u0435Creates Music For His Son<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-609","page","type-page","status-publish","hentry","entry"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ru","enabled_languages":["en","ru","no"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false},"no":{"title":true,"content":true,"excerpt":false}}},"_links":{"self":[{"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/pages\/609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/comments?post=609"}],"version-history":[{"count":3,"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/pages\/609\/revisions"}],"predecessor-version":[{"id":1341,"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/pages\/609\/revisions\/1341"}],"wp:attachment":[{"href":"https:\/\/matsvederhus.com\/ru\/wp-json\/wp\/v2\/media?parent=609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}